An iconic silhouette reimagined with an updated V-Day design.

Celebrate love in all its forms with the Valentine's Day edit. Fresh new colorways invite you to share the love, while bold design details make it easy to spread feel-good vibes on V-Day and beyond. The reimagined Valentine's Day Ultraboost 1.0 Shoes are a stylish way to show yourself some love this year. This time the iconic silhouette gets a cupid-certified update thanks to the raised knitted hearts on the upper and the head-turning, marbled outsole. A discreet note on the sockliner helps you feel the love with every stride — fully supported by the iconic BOOST midsole and adidas PRIMEKNIT upper.