For decades, the sub‑2‑hour marathon stood as the ultimate limit of human performance.
At the London Marathon 2026, that limit was surpassed.
Not once.
Twice.
- Sebastian Sawe - 1:59:30
- Yomif Kejelcha - 1:59:41 (marathon debut)
And while the men redefined possibility, the women raised the standard.
Tigst Assefa set a new women’s‑only world record, stopping the clock at 2:15:41.
Three performances. Three athletes. One shared advantage.
The debut of the world’s first hypershoe under 100 grams.
97.27g (men’s UK 8.5).
This is the adidas ADIZERO ADIOS PRO EVO 3.
A shoe created to remove limits not add noise. On debut, it powered two world records and contributed to the fastest marathon performances ever recorded.
That’s performance, proven.
ENGINEERED. TESTED. RACE‑READY.
The ADIZERO ADIOS PRO EVO 3 is the result of three years of focused research and elite athlete feedback.
Measured against its predecessor, it delivers:
- 30% less weight
- 11% greater forefoot energy return
- 1.6% improvement in running economy
Before the race even begins, the work is already done.
THE TECHNOLOGY BEHIND THE TIMES
➕ LIGHTSTRIKE PRO EVO foam
Next‑generation compound engineered for maximum energy return at race pace
➕ Carbon‑fiber infused ENERGYRIM
Precisely tuned stiffness, increased foam volume, optimized propulsion
➕ Ultralight, race‑specific construction
Support only where needed. Nothing where it isn’t.
➕ Continental™ rubber outsole
Strategic forefoot traction — reliable grip at minimal weight
Limits don’t disappear by chance.
They’re engineered away.
The ADIZERO ADIOS PRO EVO 3 is just getting started.
Watch for extremely limited releases in the months ahead.
