Do what you do.

always do what you should do. Since its debut in the '70s, the adidas Superstar trainer has stood for style. With an ethos rooted in inclusivity and fun, London-based brand always do what you should do, uses the iconic aesthetics of the adidas Superstar sneaker as a vehicle for their message. Featuring custom art, bold pops of colour, a nod to their home of New Zealand and personalised design touches from sole to laces, the Superstar ADV x always features a synthetic leather upper with reflective details and a moulded EVA sockliner for support and comfort. With a vibrant and playful design point of view, always' emphasis on community and friendship shines through.